The Business Environment Assignment Essay Example | Topics and Well Written Essays - 1500 words

The Business Environment Assignment - Essay Example There is tremendous increase in the sales of fast food bars as compared to restaurants revealed by recent surveys. People are still very much interested in fast food. (Mintel Report-March 2004) Barry's Burger Bar (BBB) is a business in a busy university town in England. BBB operates in a very competitive environment. The market structure within which BBB operates dictates the pricing policies, advertising strategy and profitability potential. Barry has been considering changing his prices in order to increase his sales (total revenue). In this assignment we would determine the Business Strategy for BBB as consultants. Although Barry is quite free to make his own policies regarding marketing and pricing but he should have to consider the main factors that are influencing market. For this purpose he need to conduct a brief survey on his own or with the help of his associates to collect the data about his competitors and market forces. By collecting reliable data correct business strategy can be formulated. For this purpose analysis and scenarios Model can be employed (Lynch Richard Corporate Strategy 2003) Brief Analysis: BBB is situated in a busy area and its frequent customers are students and University staff. As it is understandable that purchasing power of students is comparatively low. As they have to finance their studies and their day to day expenses either with the support of parents or by doing low paid part time jobs. These conditions reduce the purchasing power of the students. So if Barry is planning increase the price then he may loose

Part of a Marketing Plan Assignment Example | Topics and Well Written Essays - 1500 words - 1

Part of a Marketing Plan - Assignment Example Cotton On is one of the few organically Australian ready-to-wear (RTW) fashion label. Fairly young in the industry at less than 30 years old, they now have shops all over Australia, New Zealand, and America. It has uniquely mirrored the same image that Australia has project all over the world, relax, simple and comfortable. Its primary target is the youth, 15-30, who feels wants a simple no-nonsense style that is flexible yet fashionable. Through the years, there have been constant effort from the brand to reinforce their image through TV commercials, print ads, and out-of-home advertisements. However, the fashion industry has witnessed an incredible shift of media consumption from traditional to digital. Many of this digital adaptors belong to the same target market that Cotton On caters to, young from the broad C. Many businesses have taken advantage of this by, early on, exerting the same effort digitally as they do above the line. Unfortunately, Cotton On came in late. They, in fact, established their online store less than three years ago. Outside of the online store, very little effort has been exerted to utilize the digital media to reach the Cotton On target market. This lack of digital presence resulted to one of the biggest digital scandal in the business world when facebook members started spreading complaints and protests against Cotton On Children’s line. The protest claimed that Cotton On’s pieces contained â€Å"disrespectful† messages. One word. That’s all it takes for a person to know someone inside and out, its history, its sensibilities, its personality, and its relationships. That word is the brand name. Coca-Cola. iPod. Nike. Google. Their identities are so strong and so embedded to the minds of the consumers that no single study, perhaps not even a compound of a thousand, can comprehensively explain how each company built it. Cotton On, despite being a young label, has experienced a certain